Since yesterday was Earth Day, I’m sure all you data center managers were out hugging trees, riding your bicycles to work and watching An Inconvenient Truth. But that was yesterday. Today, reality in the data center hits again. And the reality is that many of you aren’t that concerned with data center energy efficiency. I know, it’s a downer. But there are some hints of a silver lining if you can hold on a bit.
First, the reality: 37% are not in the middle of a data center energy efficiency project and have no plans for one. Perhaps some don’t realize that a server consolidation and virtualization project is an energy efficiency project, so that could be skewing the numbers somewhat. Pretty much everyone nowadays is doing virtualization and consolidation.
Second, almost half are getting their information about data center energy efficiency from vendors, either on the IT or infrastructure side. These vendors have one primary goal — to sell their equipment. If making their server or UPS 1/10% more efficient can help sell it, they’ll do it. Meanwhile, data center managers might be able to fill up cable cutouts and put in blanking panels for pennies on the dollar compared to what these vendors are selling, and save more energy.
“I’m not sure that’s surprising, but it’s telling,” Jay Fry, the VP of marketing for Cassatt, said. “They’re getting their data from interested parties, well-entrenched vendors who have a stake in incremental change, but not in a more innovative and potentially market-disruptive way.”
Cassatt, which provided these numbers from its own survey of users, is a server power management software company. And yes, Fry is a marketing guy. They’re a vendor just like the others, and Fry’s job is to sell, just like the other vendors’ marketing guys. So what is Cassatt pushing? Their software allows data center managers to power up and power down servers according to scheduled demand, thereby saving companies power costs they don’t need to spend when their servers aren’t being used. But not everything in Cassatt’s own survey is so rosy for them either.
In the survey, more than 41% said they cannot justify turning their servers off. Period, end of story. Sorry Cassatt, you’re not welcome here. Ouch.
But Fry said that was actually a lot lower than he thought; he was expecting that number to be about 90%. That’s what it has been in past years, he has found, so at least some people are thinking about changing.
“There’s still a lot of work to do,” he said, “but it does seem like people are thinking about ways to do things.”
There are some good things from this survey. About 40% said that either their primary or secondary reason for doing an energy efficiency project is “environmental responsibility.” See, so there are some tree-huggers out there. Also, in a response that seems to contradict the one about shutting off servers, almost half of respondents said they would be comfortable with an automated solution that “power-controlled” at least some of their production servers. Most likely they think that “power-controlled” means something less than shutting them off.
Finally, in a response that reflects results from a recent Uptime Institute survey, it seems that the IT-facilities gap is shrinking. About 54% said there is no gap or a small one. This result probably doesn’t have a direct effect on Mother Earth, but overall if communication between facilities and IT is better, power in the data center can be better monitored, thereby keeping power in check, thereby reducing strain on coal-fired power plants, thereby reducing their output, thereby making the shrinking gap an environmental concept. It took a while to connect those dots, but yes, we did it.