Green computing drives collaboration, faster product advancement
The recent focus on energy efficient computing has forced tech giants in Silicon Valley to collaborate more than ever before, according to new research from consulting firm Grove Associates.
Principal consultant Deborah Grove says this collaboration is going to result in a better range of energy-efficient products (hardware and software) and faster product turnaround.
“There is increased transparency,” Grove said. “Executives are offering up what worked and what didn’t work instead of everybody having to reinvent the wheel. It’s tangible in the sense of better products.”
Grove has worked in the technology industry for 24 years, and she says she has never seen anything like it:
“The old model was that committee members were assigned projects,” Grove said. “The new model is ‘I’m taking this on and doing it myself.’ Organizations are taking on the responsibilities that they can deliver on — not worrying about turf, just trying to get the job done.”
Grove says some of these companies are working on energy efficiency because they have a corporate policy for sustainability, but it’s an economic issue for many organizations. The utilities that don’t want to have to invest in more power capacity. Vendors see it as an opportunity to sell more products to consumers. And companies think that they are better off regulating themselves rather than having the U.S. government do it for them.
You can download Grove’s green data center report here.
Posted: October 15th, 2007 under Green data center.
[…] Go read it. For that matter, go read Matt’s post today posted today about how green computing is driving both better collaboration and faster product advancement. […]
Pingback by Blog Action Day: Synchronize your environmental blogging and try green computing today! — Our Latest Discovery — October 15, 2007 @ 3:53 pm
The Business Performance Management (BPM) Forum is undertaking two milestone thought leadership research initiatives called Uptime @ Crunch Time and Lean and Green Leadership. We are conducting a 2 surveys targeted towards IT datacenter professionals relating to green computing and uptime issues. Would it be possible for you to include the link to these surveys on your blog?
Survey Link: http://www.surveymonkey.com/s.aspx?sm=RtD28luH_2bHTUggP2m5VDbw_3d_3d
Uptime @ Crunch Time (http://www.uptimeatcrunchtime.com/):
As data storage demands mushroom, all too often concerns over optimized data performance, scalability, and resilience are ignored. To gauge the awareness of the criticality of uninterrupted, high speed data access in high-demand events and industries, the BPM Forum is undertaking a landmark initiative, Uptime @ Crunch Time, to benchmark how leading IT professionals and business executives view, control and maintain continuous data uptime during critical business scenarios.
Survey Link: http://www.surveymonkey.com/s.aspx?sm=dkNecMIQaRmtP_2bX9CJfyJw_3d_3d
Lean and Green (http://www.getleanandgreen.org/):
In a world of pervasive energy shortfall and rampant computer waste, IT executives, operations influencers and buyers are seeking cost-effective ways to implement green practices across the enterprise. The Lean and Green Leadership initiative seeks to increase and enhance executive discussion and awareness around the ways IT organizations can reduce energy drain and impact business gain by consolidating storage systems, embracing efficient computing practices, and introducing power-saving techniques. The authority leadership program will examine ways to address the accelerating energy demands and rampant waste of the data center, along with methods to increase IT yield and data productivity.
I look forward to your response!
Comment by Richard — October 31, 2007 @ 5:43 pm